Q4 2023 Performance of Top iOS Self-Therapy & Journaling Apps in the US

In the fourth quarter of 2023, the self-therapy and journaling app category has seen a mix of trends across different performance indicators on the iOS platform in the United States. Sensor Tower provides a closer look at how these apps have fared in terms of downloads, revenue, and active users.

Me+ Daily Routine Planner experienced fluctuating revenue, peaking at around $122K in late October before dipping to approximately $62K in mid-December. Downloads saw a significant spike to approximately 103K in early October, followed by a notable increase to over 102K in the last week of December. The app's weekly active users topped at around 441K in the final week of December after some variability throughout the quarter.

I am - Daily Affirmations also exhibited revenue fluctuations, with a high of over $101K in early October and a low of around $72K in mid-November. The app's downloads remained relatively consistent, with a slight peak at 48K in early November. Weekly active users reached their highest at over 301K in early October but declined to around 225K by the end of December.

Paired: Couples & Relationship showed a downward trend in revenue from a high of approximately $183K in early October to $94K at the end of December. Downloads dipped to around 22K in mid-December before recovering to 34K by the year's end. The app maintained a robust active user base, peaking at over 464K in the last week of December.

Breeze: Mental Health saw its revenue decrease from about $183K in late September to $136K in the final week of December. Downloads experienced a dramatic increase to over 116K in the same period. Weekly active users more than doubled from approximately 145K at the start of the quarter to around 235K by its conclusion.

Productive - Habit Tracker had lower revenue figures compared to the others, peaking at nearly $20K in early October. Downloads saw a modest peak at around 14K in the same period but ended the quarter with just under 10K. Active users showed a slight increase from 51K to over 50K by the end of December.

For more insights and detailed app performance metrics, Sensor Tower's platform offers an in-depth analysis of the mobile app ecosystem.